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5 Reasons Why Many Facebook Campaigns Fail

Everybody wants to advertise on Social Media but very few are willing to spend on it.

People expect more for less

Many of them expect to reach 10,000 people for a dollar which is very far from reality. Advertising on Facebook or Instagram needs proper planning and a decent budget.

Here are some of the reasons why many campaigns fail miserably

1. Poor planning

2. No budget at all

3. Poor Content

4. Bad images

5. Don't know anything about social media advertising

Poor Planning

Before creating your campaign you must plan well, know your audience, develop content, define your targets, etc. Many people don't know why they are even advertising.

No budget at all

Well, no one really wants to spend a cent, I get it but, if you're serious about your business or brand then consider having a decent budget for your campaign, that's why there's ROI terminology, you have to invest in your campaigns to yield good results.

Poor Content

This is the most common mistake made by a lot of advertisers. You can't just promote anything on Facebook or Instagram, some contents are not promotable. Create engaging content that can attract people.

Bad Images

Another common mistake made by a lot of advertisers too. Don't put all the information you want people to read about your Ad in an image, your campaign will be stopped or won't get approved by Facebook if your image contains too much text. Use clean simple image designs and type the information you want people to read in the text field (Status).

Don't know anything about social media advertising

Don't do it because your friend is doing it, before starting a Facebook or Instagram Ad, please do your homework, understanding how things work will help you plan better and reduce unnecessary overheads and headaches.

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