Creating a Successful Facebook Advertising Campaign Via Megamatic Ads
If you’re planning a Facebook campaign and want to make sure you have everything in place before you go live, here are some of the things you need to know.
Proper preparation increases the chance of a successful Facebook campaign.
Ad Design and Content
Define your unique selling points
What is unique about your product or service? Look at the competitors in your area and try to figure out how you can make your ad campaign stand out. Write down three to five things that you can do better than your strongest competitors. Then use these selling points in the campaign.
The image is the most important feature of an ad. Make sure you spend some time to figure out what image represents your brand/product/service and at the same time attracts attention and clicks. You don't need a designer for a simple Facebook or Instagram Ad image, use www.canva.com.
Write body text(s)
What are the added values you’d like to say about your product? In the text field of the ad, you may introduce your brand and give the visitor a picture of who you are, where you are located and what you do best.
Define age groups to target
You should always test your ads in different age groups to see what people react to your ads. Try to do this in an unbiased way. Who knows, you may discover that you have a customer group where you least expected it.
Define where your target group is located
If you run a business that is physically located somewhere, this is pretty straightforward. You advertise to people in your area. But if you run a web business of some kind, which people can sign up with from all over the world, test where your Facebook campaign is most successful.
Define interests of the target group
Is your product or service closely tied to specific interests? If so, define what people who may like you are interested in and target them.
Set a budget
Before you start advertising, make a plan of how much you’re willing to spend per day on your Facebook campaign. And take into consideration that you might have to spend some initial money on the testing phase – before you know what type of ads your audience responds to.
Megamatic Ads has a minimum Ad cost per day but this doesn't mean that's what you have to spend per day. The more money you spend per day the more audience you reach.