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Improve Mobile User Experience By Implementing Google AMP and Facebook Instant Articles

First of all no one really likes to wait, slow loading web pages suck! Oh yeah you read it right, they suck AF

I personally won't wait for a page that takes more than 10 seconds to load unless if it's really really important to me. But what causes a web page to load very slowly? is it your slow internet connection or a web page size? Well, the answer could be either your crawling internet connection or a none optimized web page, however, you can easily optimize your web pages for desktop users but not really for mobile devices, web pages load even slower on mobile devices but there's good news for mobile users. Having a slow loading web page on a mobile device is a thing of the past, thanks to Google's AMP and Facebook's Instant Articles.

What is Google AMP?

AMP stands for Accelerated Mobile Pages, as you may know, Google is emphasizing ongoing mobile-friendly and as a result, they have developed a mechanism to create a new standard for fast loading websites on mobile devices.

Considering how important mobile users continue to be, AMP is not something that you’ll want to ignore when it comes to optimizing your website for mobile use.

How Do AMPed Websites Interact With Google?

If you use Accelerated Mobile Pages, then your website will be displayed a certain way on Google. The biggest difference in the way that Google displays AMP pages and regular pages can be seen in their carousel and through their AMP label.

1. Quick Read Carousel

An easy way to check out what an AMP feature will look like on a mobile device is by going to g.co/ampdemo on a smartphone. Perform a search on any subject matter and a carousel will be pulled up towards the top of the SERP (search engine results page) containing the top AMP articles.

Once the carousel is up, you’ll be able to click on one of the articles, which will be embedded into the SERP for quick reading. To read other AMP articles in the carousel, all you have to do is swipe left or right for the next article to pull up.

Because they are all embedded in the carousel, readers won’t have to navigate to the publisher’s page. Several major content publishers have already implemented AMP and have content that can be found in Google’s Quick Read Carousel, including The Guardian and The Washington Post.

2. AMP Label

One of the major benefits of implementing AMP is that Google will designate any AMP articles with an AMP label on its SERP. This means that when a user does a search, they’ll be able to see which articles are AMPed and which ones aren’t.

This is an advantage because mobile users will be able to identify what content will load immediately on their mobile devices, which means that they will most likely give preference to content with the AMP label.

What is Facebook Instant Article?

Unlike Google AMP pages, Instant articles are hosted on Facebook. You will have to create an article on your website and create an instant article version of it and push it to Facebook, quite a process but it can easily be automated by developers.

Once your article is published on Facebook you can then share it to make it visible, by default Instant articles are not visible. Instant articles and Google AMP load 90% faster than normal web pages. Get rid of the slow web page by implementing Google AMP and Facebook Instant articles and improve the mobile user experience.

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