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WhatsApp officially launches WhatsApp Business

Facebook-owned WhatsApp launched a new stand-alone app, called WhatsApp Business, designed to help small businesses easily connect with their customers, the company announced on Thursday.

WhatsApp Business can be downloaded on the Google Play Store in select markets including the US, UK, Indonesia, Italy, and Mexico, and will roll out worldwide in the coming weeks. Facebook has not yet stated when the app will be available on iOS.

The app adds several new features including verified business profiles, smart messaging tools like quick replies, greeting messages and away messages, and messaging metrics. As of now, WhatsApp Business is aimed at smaller companies, but it plans to add an enterprise solution geared toward larger businesses, like airlines and banks, with a global customer base. The move to launch an app dedicated to businesses represents the fruition of several months of work by Facebook to monetize WhatsApp.

Business-to-consumer (B2C) communication via messaging apps is a budding trend, and Facebook wants to be at the center of it.Having a presence on chat apps is more important than ever for businesses. Already, more than half of consumers would rather message a business than call customer service.


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